ESAP Coalition Hosts Evanston’s Second Annual Sticker Shock Event!

The Evanston Substance Abuse Prevention (ESAP) Coalition will be visiting local stores that sell alcohol on Friday, May 11th to place stickers on doors and alcoholic beverages warning of the risks adults face when buying alcohol for minors.  As you know, our coalition consists of multiple task groups, one of which is implementing Evanston’s second annual Sticker Shock campaign. Group members include: Evanston Police Department, PEER Services, McGaw YMCA, local businesses and youth.

Sticker Shock is a statewide and national campaign designed to reach adults who might purchase alcohol legally and provide it to minors. Stickers warning about the penalties of furnishing alcohol to minors are placed on multi-packs of beer, wine coolers, and other alcohol products that might appeal to underage drinkers. Sticker Shock is sponsored by the Illinois Liquor Control Commission (ILCC) and stickers were developed by the public education arm of ILCC – the Don’t Be Sorry campaign – whose mission is to reduce youth access to alcohol by educating all members of the community.  Locally, the event is endorsed by the Evanston Liquor Control Commission.

On Friday, May 11 from 4:30 to 7:00 p.m., youth and adult volunteers will travel to all participating retail liquor establishments in Evanston to hang posters, place decals on cooler doors, and post stickers on alcohol packaging. Materials used in each establishment are pre-approved and determined through discussion with the business owner or manager and an ESAP Coalition representative.

Currently, the following Evanston retail establishments have agreed to participate: D & D Finer Foods, Evanston First Liquors, Food 4 Less, Jewel-Osco (on Howard Street), Vinic Wine Company, Whole Foods (at both Chicago Avenue locations), and WineStyles.  ESAP Coalition thanks these businesses for their commitment to keeping Evanston youth alcohol-free.

Like all ESAP Coalition work, Sticker Shock is informed by local assessment.  Data collected from Evanston Township High School youth shows that adult provision of alcohol for youth is a problem in the community. According to March 2011 data, 58% of Evanston youth who drank alcohol (in the 30 days before the survey) got the alcohol from at least one of the following sources: a knowing parent, a friend’s knowing parent, an older sibling, a friend over 21, or a stranger who purchased it for them. Evanston data is echoed in multiple studies showing that the majority of alcohol consumed by underage drinkers is purchased by those over the legal drinking age – often times by parents, other family members, and friends.

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