On Thursday, April 6th the Evanston Substance Abuse Prevention (ESAP) Coalition visited local retail liquor establishments, and other concerned businesses to hang posters, place decals on cooler doors, post bottle tags on alcohol packaging and distribute coasters reminding patrons of the risks when purchasing alcohol for minors. The YOUR ACTIONS MATTER! Campaign materials were created by the Illinois Liquor Control Commission (ILCC) and fiscally sponsored by ESAP to remind adults that preventing underage drinking is everyone’s responsibility.
The following Evanston businesses participated in this year’s campaign: D&D Finer Foods, Evanston 1st Liquors, Jewel-Osco (on Chicago Ave), Buffalo Joes, La Macchina, Smylie Brothers Brewing Co., The Celtic Knot, Nevins Pub, Pete Millers, Prairie Moon, Whole Foods Market, Flat Top Grill, Chili’s, Cheesie’s Pub & Grub, Lulu’s Taco Diablo, Ace Hardware, Other Brother Coffee Bar, Dave’s New Kitchen, Shell Gas Station (on Oakton), Cross Rhodes Restaurant, Lou Malnati’s Restaurant, Bar Louie, Fire House Grill, Gigio’s & World of Beer. The ESAP Coalition thanks, these businesses for their commitment to keeping Evanston youth alcohol-free.
The Your Actions Matter Campaign is a statewide initiative that carries a positive message serving as a reminder that the vast majority of adults in Illinois do not provide alcohol to minors. Preventing underage drinking is everyone’s responsibility, and adults, youth, law enforcement and retail stores all need to be part of the solution.
ESAP Coalition strategies are informed by local assessment. Data collected from Evanston youth show that adult provision of alcohol for youth is a concern in the community. According to results from the 2016 Illinois Youth Survey most local youth who drink alcohol obtain it from at least one of the following sources: a knowing parent, another knowing adult, an older sibling, or a stranger who purchased it for them. The YOUR ACTIONS MATTER! Campaign hopes to encourage adults to think twice before making it easier for youth to access alcohol.
To learn more about the YOUR ACTIONS MATTER! Campaign or to become involved, please contact the ESAP Coalition Alcohol Committee Chair, Julia Brownfield email: email@example.com or call 847-492-1778.